Measure Measure Measure

As an entrepreneur, I'm a huge believer in the "Lean Startup", an incredible book written by Eric Ries that has turned into a movement of sorts to get people thinking about business in a way that often runs counter to conventional business wisdom. I may write a separate post to talk about my take aways from the book but in a nutshell, one of the most important concepts of the "Lean Startup" is this: if you can't measure the results of an action, then it probably isn't worth doing since without being able to measure the results, you will have no idea whether the action resulted in what you assumed it would! To put it another way, you could be doing the same task over and over again for years under the hypothesis that it is beneficial to you when in fact it may have little or even no positive impact on your business, life, etc. And if that's the case, why even do it! 

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